Privacy Policy for Valkyrie Tattoo & Piercing

At Valkyrie Tattoo & Piercing, we are committed to protecting your privacy and ensuring a safe, trusting, and healing environment for all our clients. As a veteran-led studio grounded in trauma-informed principles, we understand the importance of safeguarding your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your data to deliver a premium experience while complying with applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

1. Information We Collect

We collect information to provide exceptional tattoo and piercing services, improve client experiences, and optimize our business operations. The types of information we may collect include:

1. Personal Information: Name, email address, phone number, mailing address, date of birth (for age verification), and payment details (e.g., credit card information) provided during booking, consultations, or purchases.
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3. Health Information: Relevant medical history or conditions (e.g., allergies, skin sensitivities) shared voluntarily to ensure safe tattooing or piercing procedures.
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5. Appointment and Service Data: Details about your appointments, artist preferences, design choices, and aftercare instructions.
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7. Marketing and Communication Preferences: Information you provide when subscribing to newsletters, promotions, or loyalty programs.
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9. Website and Digital Interactions: IP address, browser type, device information, and browsing behavior collected via cookies or analytics tools when you visit our website or engage with our online booking system.
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11. Visual and Portfolio Data: Photos or videos of completed tattoos or piercings, shared with your explicit consent for marketing or portfolio purposes.

2. How We Collect Information

We collect information through:

1. Direct Interactions: When you book appointments, complete consent forms, or communicate with us in-person, via phone, email, or social media.
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3. Online Platforms: Through our website, online booking system, or social media pages when you interact with us or opt into marketing.
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5. Third-Party Services: From payment processors, analytics providers, or scheduling tools that facilitate our operations.
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7. In-Studio Processes: During consultations, when you provide health information or consent to photography for portfolios.
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3. How We Use Your Information

We use your information to deliver a premium, trauma-informed experience while driving business growth. Specific purposes include:

1. Service Delivery: Scheduling appointments, matching you with artists, ensuring safe procedures, and providing personalized aftercare guidance.
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3. Business Operations: Processing payments, managing client records, and optimizing studio efficiency.
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5. Client Experience: Communicating appointment reminders, responding to inquiries, and tailoring services to your preferences.
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7. Marketing and Promotions: Sending newsletters, loyalty program offers, or event invitations (with your consent) to enhance engagement and drive revenue.
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9. Portfolio and Branding: Showcasing your tattoo or piercing (with explicit consent) in our portfolio, social media, or marketing materials to attract new clients.
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11. Legal Compliance: Verifying age, maintaining health and safety records, and complying with applicable laws.
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13. Website Improvement: Analyzing website usage to enhance user experience and optimize digital marketing strategies.
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4. Legal Basis for Processing

We process your personal information based on the following legal grounds:

1. Consent: When you voluntarily provide information (e.g., for marketing or portfolio use).
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3. Contractual Necessity: To fulfill bookings, provide services, or process payments.
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5. Legal Obligation: To comply with health, safety, or privacy regulations.
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7. Legitimate Interests: To improve our services, market our studio, and ensure operational efficiency, provided these interests do not override your rights.
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5. How We Share Your Information

We prioritize your privacy and only share information when necessary, including:

1. Service Providers: With trusted third parties (e.g., payment processors, scheduling platforms) who adhere to strict data protection standards.
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3. Artists and Staff: With our team to coordinate services and ensure your safety and satisfaction.
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5. Marketing Partners: With social media or advertising platforms (e.g., Meta, Google) for targeted campaigns, only with your consent.
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7. Legal Requirements: When required by law, such as for health inspections or court orders.
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9. Portfolio Use: With your explicit consent, we may share images of your tattoo or piercing publicly for promotional purposes.
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We do not sell your personal information to third parties.

6. Data Security

We implement robust security measures to protect your data, including:

1. Encrypted payment processing and secure online booking systems.
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3. Password-protected client management software.
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5. Staff training on data protection and trauma-informed practices.
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7. Regular audits of our data handling processes.
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Despite these measures, no system is completely secure. We will notify you promptly in the unlikely event of a data breach, as required by law.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

1. Access: Request a copy of the data we hold about you.
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3. Correction: Update or correct inaccurate information.
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5. Deletion: Request deletion of your data, subject to legal retention requirements.
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7. Restriction: Limit how we process your data.
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9. Portability: Receive your data in a structured, machine-readable format.
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11. Objection: Object to processing for marketing or legitimate interests.
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13. Withdraw Consent: Opt out of marketing or portfolio use at any time.
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To exercise these rights, contact us at valkyrietattoonc@gmail.com.We will respond within 30 days, as required by law.

8. Data Retention

We retain your information only as long as necessary for the purposes outlined in this policy, including:

1. Client records: Up to 7 years to comply with tax and health regulations.
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3. Health information: As long as required by state or local health codes.
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5. Marketing data: Until you unsubscribe or withdraw consent.
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7. Portfolio images: Indefinitely, unless you revoke consent.
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9. Cookies and Tracking

Our website uses cookies to enhance user experience and optimize marketing. These include:

1. Essential Cookies: For website functionality and booking.
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3. Analytics Cookies: To track website performance and user behavior.
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5. Marketing Cookies: To deliver personalized ads.
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You can manage cookie preferences via our website’s cookie banner or browser settings. Disabling cookies may limit some website features.

10. International Data Transfers

If you are located outside the United States, your data may be transferred to our U.S.-based servers or third-party providers. We ensure these transfers comply with GDPR and other applicable laws through standard contractual clauses or equivalent safeguards.

11. Children’s Privacy

Our services are not intended for individuals under 18 without parental consent. We do not knowingly collect data from minors. If we discover such data, we will delete it immediately.

12. Changes to This Privacy Policy

We may update this policy to reflect changes in our practices or legal requirements. We will notify you of significant changes via email, our website, or in-studio notices. The updated policy will take effect upon posting.

13. Contact Us

For questions, concerns, or to exercise your rights, please contact:

Valkyrie Tattoo & Piercing

Email: valkyrietattoonc@gmail.com

Address: 564 Huffman Mill Road, Burlington, NC 27215

Phone: (336) 270-4825

If you are in the EU, you may also contact our Data Protection Officer at valkyrietattoonc@gmail.com or lodge a complaint with your local data protection authority.

Thank you for trusting Valkyrie Tattoo & Piercing with your personal information. We are dedicated to protecting your privacy while delivering a premium, healing experience.